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Leverage MoEngage to capture a 360-degree profile of
your Customer

MoEngage captures 360 degree customer overview and helps to improve customer retention.

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Team Propel

April 04, 2023

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Top 5 Alternatives for Firebase Notification Services to Consider for Push Notifications

Top 5 alternatives for push notification for your business needs.

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Team Propel

April 04, 2023

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How Customer Data Platforms are Reshaping the
Banking Industry

Banking industry is adopting customer data platforms to increase customer retention and engagement.

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Team Propel

April 04, 2023

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Set Up the Right Customer Data Infrastructure

Set up the right customer data infrastructure helps to understand customer behavior with Propel.

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Team Propel

April 11, 2023

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Dunkin' Donuts boosts sales using user data

Learn how Dunkin Donuts leverages customer data and increase its sales.



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Team Propel

April 14, 2023

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Top User Engagement Mistakes Leading to Startup Failure

Learn user engagement mistakes that cause startups to fail.



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Team Propel

April 18, 2023

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Why Hugo Boss is the Real Boss of MarTech Implementation in Luxury Retail

Check how Hugo Boss is using martech implementation to be the best in the luxury retail industry.

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Team Propel

April 21, 2023

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7 Use Cases of WhatsApp Marketing for the Urban Market

Know how to use WhatsApp marketing for the growth of your business and transform your customer experience.

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Team Propel

April 25, 2023

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10 Steps to Create an Effective Push Notification Copy

Want to know how to write an effective push notification copy and capture the attention of your customers?

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Team Propel

April 28, 2023

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An Overview of Disney's Customer Experience Strategy

Disney is the world's best entertainer offering a rich and wholesome experience to all its customers. Read this article to know more about their strategy.

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Team Propel

May 06, 2023

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How can an Omnichannel Communication Strategy Go Wrong?

Omnichannel communication allows businesses to connect with customers & offer a wholesome customer experience. Read more for the do’s and don’ts.

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Team Propel

May 06, 2023

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Want to Buy a Customer Data Platform (CDP)? Here's the Checklist to Help You.

Want to buy a customer data platform (CDP) for your business? Read the checklist before buying a CDP.

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Team Propel

May 09, 2023

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How Airbnb Built World's Most Reliable Customer Data Infrastructure

Airbnb's have built a robust customer data infrastructure with safe experimentation. Read more to know how they execute it.

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Team Propel

May 12, 2023

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How Your Customer Data Can Unlock New Revenue Streams

Data is the backbone for generating revenues to enhance the customer experience. Learn more on how to use your customer data to fulfill business needs and growth.

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Team Propel

May 16, 2023

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Why Marketing Automation is a distant dream without a robust customer data infrastructure

Marketing automation is not possible without a robust customer data platform. Understand how to develop marketing automation with a robust customer data infrastructure.

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Team Propel

May 19, 2023

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Platform Teardown: Brevo

This article explores the platform Brevo and a detailed teardown with the background of the platform, its features, and use cases.

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Team Propel

May 23, 2023

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Want to Build Your Engagement Stack?
A Comparative Study - MoEngage vs WebEngage vs CleverTap

Engagement stack can help you connect with your customers better and improve customer retention. But which one is the best for you? Read this article to choose the best platform for your business needs.

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Team Propel

May 25, 2023

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Want to connect with your audience with the most effective messaging channel?
A comparative study - WhatsApp marketing vs SMS marketing

Choosing the most effective marketing channel becomes even more crucial for businesses. This article covers a comparison between SMS marketing and WhatsApp marketing

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Team Propel

May 27, 2023

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Platform Tear Down: Constant Contact

This article explores the platform Constant Contact and a detailed teardown with the background of the platform, its features, and use cases.

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Team Propel

June 19, 2023

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From Lead Generation to Conversion: Unleashing the Power of Marketing Automation

Whether you own a budding startup or the founder of a well-established enterprise, customer retention lies at the heart of every business. Want to know how to improve conversions for your business? Read the complete article.

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Team Propel

June 21, 2023

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The Future of Email Marketing: Automation Strategies for Higher Open and Click Rates

To make the most of automation, marketers like us should follow easy but effective strategies to boost our sales and make conversions possible. Find out more on how to improve the key metrics for your email marketing.

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Team Propel

June 23, 2023

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Unlocking the Potential of Omnichannel Marketing with Automation Tools

Even traditional retailers are moving towards omnichannel retailing, offering a hassle-free shopping experience. Read this article to use omnichannel marketing to its full potential.

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Team Propel

July 4, 2023

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Winning at eCommerce: Boosting Sales with Marketing Automation Techniques

From shortening the sales cycle to delivering high-quality leads - automation gives a competitive advantage to companies who know how to work with it effectively. Here’s a guide to ramp up your eCommerce sales.

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Team Propel

July 6, 2023

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Marketing Automation and Social Media: Maximize Your Customer Engagement and ROI

From maximizing reach to increasing impressions - social media tools help brands to reduce their manual efforts and time in running social media platforms. Read the step by step guide to integrate social media with automation tools in this article.

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Team Propel

July 8, 2023

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Mastering Email Deliverability: Your Complete Guide

Here’s the checklist for email deliverability in the priority order - domain reputation, infrastructure, and content. The following article covers details about email deliverability and how to improve it.

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Team Propel

July 13, 2023

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The Functioning of Push Notifications

Creating a push notification is very simple, but the functioning behind it is very intricate. The communication channels, API, and push services are tightly connected with each other to ensure the delivery of the push notification on time. Read more to know how push notifications work.

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Team Propel

July 13, 2023

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Email Clicks Rates: Leveraging Click Tracking to Optimize Marketing ROI

As a marketer, email click rates or click through rates are one of the key metrics to track campaign performance. But what if the data is inaccurate leading to incorrect decisions. This article covers how clicks are tracked to prevent data inaccuracy.

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Team Propel

July 17, 2023

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The Ultimate Handbook to Open Rates: How to Gauge the Success of Your Marketing Campaigns

Open rates are one of the key performance indicators (KPI) of any marketing campaign. From email marketing to performance marketing, it is important to know what the metric indicates and how to improve it.

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Team Propel

July 17, 2023

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The Art of Customer Retention

Marketing campaigns can make or break your brand. Choosing the most appropriate marketing activities makes it easier to reach your business goals and gain a wider audience. In this article, we delve into the top factors (with examples!) that help companies opt for the right marketing strategies.

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Team Propel

July 25, 2023

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From Insight to Impact: Improving Marketing Creative and Copy

In this article, we discuss the multiple ways of improving marketing copy and creative so that companies can reap the greatest benefits through automated marketing. Read along to find out some practical tips on how you can step up your marketing game and gain better results.

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Team Propel

July 28, 2023

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A Comprehensive Guide to Check Delivery Rates for Your WhatsApp Marketing Campaign

WhatsApp is becoming an essential tool for businesses to engage with their customers directly and efficiently. But one crucial aspect that can significantly impact the campaign's success is the delivery rate. Learn how you can improve delivery rates of WhatsApp campaigns.

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Team Propel

August 04, 2023

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Leveraging Event Data for Marketing Success: 10 Strategies to Increase your ROI

In the ever-evolving world of marketing, data has taken center stage, and growth marketers are no exception. Modern technology provides a wealth of data that can transform your marketing strategy and help you achieve your business goals. Find out the best strategies for increasing your ROI.

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Team Propel

August 01, 2023

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A Scientific Approach to Improve Your Email Click Rates: A Step-by-Step Guide

Email marketing is the easiest way for brands to communicate with their target audience. But what if your audience is not clicking or viewing your emails? It can be a real challenge. This article solves the challenge of poor click rates with a practical approach.

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Team Propel

August 08, 2023

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How to check you have the right audience for your marketing campaign?

Zooming into your target audience helps you reach out to the right audience with your message. When you advertise to the right audience, the message gets delivered effectively and your products and services get noticed. Step up your marketing game with these tips.

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Team Propel

August 11, 2023

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How to check engagement for a marketing campaign? Bonus tips for high engagement!

Gone are the days when you could persuade customers just by passive selling. In today's competitive business world, companies need to create relevant and personalized marketing strategies to increase customer engagement. Learn how to track and improve your customer engagement.

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Team Propel

August 14, 2023

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How to Use B2B Content Marketing for Effective Customer Retention Strategies

Discover how to leverage B2B content marketing to develop successful customer retention strategies. Learn tips and best practices for improving your marketing strategy today!

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Team Propel

August 17, 2023

Customer Engagement

How do you choose the right marketing campaign for customer engagement?

A good marketing campaign can boost your sales and revenue. But how to decide which marketing strategy will work best for customer engagement. We have prepared a guide to follow for higher customer engagement via marketing.

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Team Propel

August 21, 2023

User segmentation

User Segmentation - The What, Why, and the How?

User segmentation is the key to higher customer retention and customer loyalty. When you understand your customers, you can provide the right solution to their needs. This article covers interesting examples and a complete guide for user segmentation.

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Team Propel

August 24, 2023

Email marketing - email verification

Verifying User Emails: A Step-by-Step Guide

Learn how to verify user emails with this step-by-step guide. Find out the best practices for confirming email addresses and ensure valid contacts in your database.

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Team Propel

August 28, 2023

Guide to set up CDP

Setting Up a Customer Data Platform: What You Need to Know and Different Solutions Available

Learn how to set up a Customer Data Platform (CDP) and the different solutions that are available. By following this step-by-step guide, you can centralize your customer data, enhance personalization, and drive business growth.

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Team Propel

August 31, 2023

Paid ad marketing

How to check engagement for Paid Ads campaigns?

Advertisements are the visual representation of your brand. Your ads should reflect the values that your company adheres to and the objectives that it aims to achieve. Read the article to understand how to improve your performance marketing campaigns.

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Team Propel

September 04, 2023

Email marketing

The Best Email Verification Tools in 2023

Do you have a growing email list but low open and CTR? If yes, you could have a list in need of a cleaning. Here are the top email verification tools you need in 2023.

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Team Propel

September 07, 2023

CPM marketing

What is CPM in marketing and why should you care? Tips to increase CPM.

CPM (cost-per-mile) refers to the cost per thousand impressions. This blog answers the question of what is CPM in marketing and explores its different aspects.

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Team Propel

September 11, 2023

what is experiential marketing

Everything you need to know about Experiential Marketing

Experiential marketing has elements of both traditional and digital marketing. However, it attracts multiple senses and not just visual stimulation. As the go-to marketing strategy for today's brand, it taps into positive brand association. Learn more about this in our article.

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Team Propel

September 14, 2023

what is social marketing

Everything You Should Know About Social Media Marketing

Digital media leads the advertising world and marketers are relying on social media channels to reach out to their potential customers and promote their products & services. But what is social media marketing? How can you formulate a marketing strategy that can drive leads and accelerate your sales? Read the article to know more!

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Team Propel

September 18, 2023

Interactive marketing

Interactive Marketing Strategies to Power Your Lead Generation

Discover the latest interactive marketing strategies to help grow your business and generate more leads. Learn how to create an engaging online presence with these valuable tips. Read the article to know more!

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Team Propel

September 21, 2023

RFM analysis

Using RFM Analysis and Customer Segmentation to Improve Retention Strategies

Learn how to use RFM analysis and customer segmentation to create targeted retention strategies that will improve customer loyalty and increase revenue. Read the article to know more!

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Team Propel

September 25, 2023

customer segmentation graphics

Unlocking Business Success with Customer Segmentation

Discover the power of customer segmentation, its benefits, types, and strategies in this comprehensive guide. Tailor your approach, increase customer loyalty, and boost profits. Read the article to know more!

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Team Propel

September 28, 2023

propel whatsapp marketing

Everything you need to know about WhatsApp marketing

What is WhatsApp marketing? This article shed light on the various aspects of WhatsApp as a marketing channel, like benefits, best practices, and how to use the platform for your marketing activities. As a bonus, we have also shared quick and easy tips to improve customer engagement on the platform.

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Team Propel

October 5, 2023

What is affiliate marketing

What is Affiliate Marketing? Everything You Need to Know!

With affiliate marketing, you can spread the awareness about your business and products by leveraging the network of affiliate marketers. Read the article to know how to effectively use affiliate marketing.

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Team Propel

October 2, 2023




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