This article explores the platform Constant Contact and a detailed teardown with the background of the platform, its features, and use cases.
As one of the biggest players in the email marketing sector, Constant Contact is known for its niche features and highly interactive and
user-friendly interface. But with several platforms providing similar features, how effective does it stand after more than two and a
half decades of its presence? This article analyzes its features and use cases and finds out if it is worth investing in.
Background
Starting its journey in 1995, Constant Contact has always been an advocate of small businesses. While the initial days witnessed
the company offering only email marketing tools, it gradually expanded its scope and transformed into an excellent provider of a
complete suite of digital marketing solutions.
The company started providing services related to automation, SMS, marketing, social media, surveys, etc. For small businesses,
building a loyal customer base and forming a long-lasting relationship with them can, at times, become a bit difficult. Constant Contact
simplified the process by delivering the essential tools and supporting them in every stage of their journeys.
There are three things that differentiate Constant Contact from other email marketing service providers. These are - high email delivery
rates, availability of a wide pool of services and expert guidance to companies using their services.
Unlike its competitors who often conceal their email campaign deliverability rates, Constant Contact is very vocal and takes pride in
churning an impressive deliverability rate of 97%. Powered by the aim of making businesses grow and expand, the firm offers a wide
range of digital marketing tools which are especially beneficial for growing businesses to stand out and increase their visibility
and brand awareness.
Ensuring effective collaboration with its clients, the organization provides round-the-clock support services to guide them with
the tools and unblock them in their digital journeys. From step-by-step manuals to chat support to phone calls to video tutoring -
the company offers a variety of options for its clientele base to reach them.
Discoverability
Constant Contact stays in constant touch with its audience and therefore, has an active presence across different social media platforms. With a thriving community of more than 32,000 on LinkedIn and over 71,000 followers on Twitter, the company is just a click away from its target customers. On Facebook and Instagram, one can notice the quirky and fun-filled avatar of the company. The greatest resource is the YouTube page where Constant Contact regularly uploads tutorials, videos and guides on how to use the different features provided by the platform. For new customers, it is quite easy to discover Constant Contact on the internet due to its strong digital presence.
If you want to grow your audience base at a fast pace, strengthen your customer relationships, manage social media posts and sync with your already existing digital tools, then Constant Contact is the ideal email marketing partner for you. Easy to use, intuitive and elegant, Constant Contact is a leading email marketing solution offering extraordinary features at affordable prices.
Keywords - Email marketing, marketing automation, customer engagement, customer retention, marketing channel, growth and marketing
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