Know how to use WhatsApp marketing for the growth of your business and transform your customer experience.
As part of social media
strategies, companies use various communication channels
such as email marketing, social media platforms, SMS marketing, etc.
But even with a conversation rate of up to 120%,
WhatsApp Business has yet to
break into mainstream marketing.
WhatsApp is a great way to connect
with the existing customer base,
which has tremendous potential for growing businesses. It is free,
reliable, and secure - WhatsApp opens an easy-to-use and convenient
platform that brands can include in their social media marketing strategy.
This article discusses the scope of WhatsApp marketing and seven use cases for
the urban market.
With digitization and globalization going hand in hand, today’s marketing depends
a lot on marketing
automation which eases the process of solving customer queries
and generating positive feedback from all users.
Here is a quick glance at how WhatsApp Business can benefit companies:
Learn more about the use cases of WhatsApp marketing for the urban market in this article.
One of the chief roles of the sales department of any business involves
reaching out to a vast pool of target audiences, finding leads, and
filtering out the most useful ones. Through marketing automation,
organizations automate repetitive tasks and deal with common marketing issues.
Among these, WhatsApp marketing enables companies to find potential leads and
interact with prospective customers.
By promoting their products and services to a diverse range of target audiences,
companies can build new relationships and personalize their offerings based on
the preferences of the customers. The WhatsApp platform is a good starting point
for discovering prospective users and forming better relationships with existing
customers.
In today’s world, digital
marketing is the way for companies to make their brands
visible. And all that companies are required to do is to make their presence felt
by promoting their products and services. Here is where WhatsApp promotional messages
can benefit companies and help them increase user engagement.
However, promotional messages should be about more than just the current discounts
or the new stock arrivals. Companies can also use WhatsApp to share personalized
coupons or content targeted at specific groups. This helps businesses to stay at the top
of their customer’s minds and allows them to always be in the spotlight.
Customers often face issues while placing orders and making payments online. To make things easier for them, companies can use WhatsApp payments as the app now supports seamless and secure monetary transactions between companies and customers.
As a highly secure app equipped with end-to-end
encryption,
WhatsApp promotes a safe platform for customer interactions and payment of funds.
Apart from the fact that WhatsApp API is usable on multiple devices,
the app has a stringent policy related to the usage of customer data.
Transparent, anti-spam, and advertisement-free, WhatsApp offers a pleasurable experience for all
parties.
During the customer journey, one of the most critical aspects for
buyers is to receive constant tracking updates regarding their orders.
Using WhatsApp, companies can remain in touch with customers, sharing notifications
and order updates. With WhatsApp Business API, companies can automatically send messages to buyers and
share personalized notifications.
Through WhatsApp marketing, businesses can schedule notifications at every point
of the buying journey. By using the features of sending real-time shipping details
and delivery tracking, companies can smoothen out the delivery process and make it
easier for customers to remain updated about the location of their orders.
While notifying buyers and remaining accountable to them is crucial for successful
sales of products and services, what is all the more important is to support them after
sales, fostering better relationships with them. Through post-sales support,
companies can solve customer queries earning a good reputation for the brand.
A two-way communication channel, WhatsApp lets businesses offer solid after-sales
support, sometimes including user manuals, post-purchase installation guides, etc.
Propel caters to the needs of businesses across the globe by providing
customized
solutions, including WhatsApp marketing services and developing growth strategies for
companies. With Propel Marketing
Automation service, businesses can build
successful WhatsApp marketing strategies and reap great sales and marketing automation
benefits.
While browsing through a new product or service, customers tend to sign
up for newsletters to remain notified about any recent happenings within the
company regarding its product range, price slash, etc. However, while some of
these newsletters land in the Spam or Trash folder, the others remain unopened by the
customers.
Sending newsletters through WhatsApp can bring in a fresh perspective.
Companies can use WhatsApp newsletters which have higher opening rates than
emails.
Brands are recommended to give their customers the liberty to opt out of receiving
such newsletters.
Nowadays, companies use WhatsApp to share real-time reminders, event updates,
invitations, and information. Whether it is a webinar hosted by a brand or a
quick Q&A session with the leaders of a particular company, event invitations
work very well through WhatsApp.
However, it is essential that companies send personalized
communication through this channel and focus on the needs and tastes of customers.
Receiving a random WhatsApp message or a generic communication is the last thing
that customers would be interested in.
WhatsApp has grown significantly over the years, with an estimated global
user base of 2.24
billion people. A powerful app connecting millions of people on
a large scale, it is a valuable tool for businesses willing to interact with their
audience and reach out to the untapped broader market.
If you are a small business or medium-to-large-sized enterprise looking to
strengthen your marketing strategies, contact Propel today and make the most
of the Propel marketing automation
service to experience exponential growth,
promote your products and services, and create a buzz in the industry.
Keywords - marketing automation, whatsapp, marketing, customer acquisition, marketing
channels, whatsapp business
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